Ryan's Gig Guide - December 2019

www.ryansgigguide.com Christmas for the Independent Musician ‘Twas the month before January, School Music Teachers grin. Booked to play in their tribute bands and escape from children. Guitar Teachers send cards to family and friends. Inside is a gift voucher for a free first guitar lesson (expires January 2020). Bands contact local pubs to nail paid NewYears Eve shows, As long as they play cover songs that demean their egos. Any new Christmas tunes for songwriters to write? Nah, soon they’ll quit music to their family’s delight. So all you musicians, that hate December, St Nicholas laughs at your displeasure. Xmas Gig Promotion As Yuletide depressingly draws near, the majority of promotions for events by independent bands radically transforms into a sad and tacky festive frenzy and usually starts with a decorative events page and poster; these are identical to regular ones apart from having a blob of snow hanging off a logo, crude cartoon holly plants embedded round the sides and a gig date guaranteed to be extremely awkward to attend due to the four hundred other unique doomed mirthful music events fighting for jovial dominance all happening at the exact same time. Plus what with all your chums bombarding you with their Yule-inspired media your event can quite easily get forgotten and end up snowed over courtesy of the avalanche of propaganda for Saint Santa Claus. End Of Year Gig Typically most bands advertise their last show of the year in December (even if they’ve done no other performances for twelve months) and most musicians foolishly are convinced that their event will be as packed as Santa’s sack due to nothing of any significance happening in December; unless of course you include annual work or office parties, extended late night shopping sprees, a new Star Wars film, pre New Year Celebrations, kids screaming at you for attention because they’re off school, International Ninja Day, family gettogethers and Christmas Day. If you’re lucky you’ll fit in a band rehearsal too; remember to bring mince pies. The Christmas Number One On the build up to Noel it’s common to spot an independent band attempting to stir interest in catapulting one of their songs into the number one position of a national music chart that no one has cared about since the nineteen eighties. Usually someone in the band has a eureka moment and suggests “Hey, maybe if we had a more Christmassy sounding song it would perform better this time of year?” to which, the rest of the band discharge a festive star jump and inform all their merry morons that a Christmas Single is currently in production. Sadly, this epiphany would have served them better if planned before the inaugural twelve days of Christmas; first there’s the endless arguments over the writing of the tune itself, followed by countless hours rehearsing all the song parts correctly before entering the recording studio which is normally booked weeks beforehand in advance. Then there’s the mastering of the composition, formulating an original endearing concept for a music video to promote the Christmas single, booking and financing a videographer or filmmaker to film and spend many weeks editing it. Possible Christmas artwork for the online campaign, booking a professional photographer for a nativity shoot, cost of CD duplication (ideal presents for family) and finally funding the publishing of the single, ensuring that it’s chart eligible and an extravagant uneconomical advertising campaign stronger than that of King Herod’s crusade to restore his public image after Holy Innocents Day. Good luck fitting all that into winter solstice; you should be all set to go by July. Tribute Band Season This is a lucrative time for any dedicated live tribute act as being booked for Corporate Christmas, Private or New Music Industry Explained [Part 11] By Nick J.Townsend w.ryansgi guide.com 32 rgg Dec 2019